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Google (S GOOG) really wants businesses to use its Hangouts video chat, and new changes make it easier for companies to actually do so: Hangouts can now be accessed with any Google account, even if the user doesn’t have a Google+ profile, and Google Apps customers can now chat with up to 14 other people in HD.
Moving away from requiring Google+ profiles for Hangouts will undoubtedly spur further speculations about the future of Google’s social network, but the move also addresses a real problem: Many Google users only have a Google+ profile for their personal account, but not for their work email — or if they have both, they’re likely just going to use one of them. Tying Hangouts to Google+ profiles not only complicated Hangouts usage, but actually also Google+ itself.
The 15-person upgrade could further help companies that have slightly bigger teams to give Hangouts a try…
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