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Mounting research suggests we are being driven to distraction by frequent message notifications and an overwhelming temptation to multitask in the always-on, connected world. The question is, What is the individual and collective impact?
According to developmental biologist John Medina, our brains are not conditioned for multitasking. It slows us down and increases errors up to 50 percent. Studies like “The Brain Cannot Multitask” found it increases stress and temporarily lowers IQ, affecting cognitive abilities as much as missing a night’s sleep or greater than smoking marijuana (check out “Multitasking is making you stupid” for more details). One study, “Effects of Multitasking on Organizations,” estimates the negative impacts of multitasking cost the global economy up to $450 billion annually!
FuzeBox commissioned a survey to explore the extent of multitasking during meetings. Responses from over 2,000 information workers confirm we are habitually distracted:
- Ninety-two percent of our survey respondents…
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Confirming overnight rumors, AT&T said on Friday it would offer T-Mobile customers up to $450 to switch carriers. The deal starts before T-Mobile(s tmus) is expected to announce a switching incentive plan of its own at next week’s Consumer Electronics Show. The $450 is comprised of AT&T’s(s t) existing smartphone trade-in program and a new $200 transfer credit:
Beginning Jan. 3, under the limited-time offer, T-Mobile customers who switch to AT&T can trade-in their current smartphone for a promotion card of up to $250, which can be used toward AT&T products and services. Trade-in values will vary based on make, model and age of the smartphone, but many of the latest and most popular smartphones will qualify for a value of $250. T-Mobile customers can receive an additional $200 credit per line when they transfer their wireless service to AT&T and choose an AT&T Next plan, buy a device…
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